EVP, Creative & Innovation, Brand Connections
For over 15 years, Brad has been the creative mind behind the marketing for some of the world’s largest brands including Pepsi, Lexus, Pizza Hut, Target, Wyeth, Capital One, Procter & Gamble, General Mills and Brown-Forman.
After stints at integrated marketing agencies including Tracy Locke and PowerPact, Brad founded PIE Advertising, an integrated marketing agency based in New York City. Over 8 years he grew the agency by partnering with brands who understand the importance of turn cross-channel marketing solutions including General Mills, Apple & Eve Juice, Major League Soccer, Target and Hain-Celestial. He lead the strategy and creative for these brands, integrated campaigns, and built a team of multi-discipline experts to bring these campaigns to life.
Following Brand Connections acquisition of PIE in 2012, Brad now oversees the Creative, Technology, and Social Media teams for Brand Connections as their Executive Creative Director. He works closely with clients and the creative team to bring to life a strategic voice for each brand that drives measurable ROI.
Since 2012, Brad has helped Childhood Domestic Violence Foundation create a voice and creative strategy for their brand including helping rebrand CDV, lead the creation of the CDV website, and assisted in the launch of Brian Martin’s book Invincible.