Chairman and Former CEO of WPP Group
John is Chairman and former Chief Executive of the world’s largest advertising and marketing services organization in the world. JWT, Ogilvy & Mather, Grey, Y&R, Mindshare, TNS and other companies employing 162,000 people, across 3000 offices throughout 110 countries make up the WPP umbrella.
In his previous role as Chief Executive, John Zweig oversaw fifty-some companies internationally within the WPP Group, the world’s largest advertising and marketing services organization. The businesses within this group include promotion and direct marketing, identity, branding and design, healthcare, retail, interactive/new media, strategic marketing consulting, and ethnic and demographic marketing, as well as integrated marketing and advertising agencies.
Prior to assuming this role in the parent company, Zweig was President of Thomas Ferguson Associates, where, during the ten-year course of his leadership, he helped build the agency into the largest and most respected marketing company of its type in the world. He launched Common Health, which has been recognized by the industry press as the only truly integrated consumer and professional healthcare marketing resource.
Zweig’s prior experience was at Procter & Gamble, where he was product and category manager for a variety of consumer health and packaged goods brands. Earlier in his career, he was partner at the Waymaker Institute, a management consulting firm specializing in organizational behavior and corporate mission research and development.
He served with distinction in a combatant role in Vietnam and, later, in other Asian countries, as a Race Relations Educational Specialist for the U.S. Navy; he attended both Washington University and the University of the State of New York. Prior to entering business, Zweig was a professional jazz guitarist and studio musician, having performed on national television and radio commercials.
Zweig has served on a variety of boards, including The Institute of Behavioral Health and Morristown Memorial Hospital; he was chairman of the capital campaign for The Children’s Center. Zweig is also trustee of the International Longevity Center, an affiliate of Mount Sinai School of Medicine in New York, whose mission is to help individuals and societies address longevity and population aging in positive and productive ways; he authored the ‘Maturing of Marketing’ chapter in Twentieth Century’s Life in an Older America, and has been a keynote speaker at the New York Times Foundation-sponsored Age Boom Academy for reporters covering this subject. Zweig is also a board member for Elderhostel, the leading organization devoted to lifelong learning, and The National Council of the Lewis & Clark Bicentennial.